Optimization of Innovation Processes in an Agrochemical Company

An Indian agrochemical company, known for low production costs, faced slower-than-expected growth. Customer projects were secured randomly and executed erratically. During an external audit, a key customer criticized the inadequate new product introduction process and demanded improvements in this area.

Our Solution

Hillisch Consulting implemented the following measures:

1. Introduced a CRM system for lead and opportunity management.
2. Implemented a stage-gate innovation process with clear goals and deliverables.
3. Defined responsibilities and accountabilities for various phases and actions.
4. Tracked budgets and timelines effectively.
5. Established KPIs and monitoring frameworks.
6. Created a robust meeting and reporting structure.
7. Trained key personnel.
8. Provided ongoing support during the initial implementation phase.

Outcome

The new innovation process has been well-received, addressing the critical audit point. The company has since secured a new project from a key client.